New Home Co-Broker Academy LLC provides certified new homes sales and marketing training for Realtors and their brokers from around the United States. Founder and course author, David Fletcher, spent his unique real estate career recruiting, training, and supervising full time onsite sales teams for homebuilders and condominium developers. For twelve years he owned and operated Suncoast Condominium Realty in the St. Petersburg / Clearwater Florida market.
His sales teams have sold more than $3 billion in more than 70 communities. At the invitation of Reston Publishing Companym he wrote the book that taught Realtors (R) how to sale and list resale condominiums. When asked to do the same to teach real estate agents how to work with home builders, he decided to write the online course, How to Build A New Homes Niche, and sell access to the course online. He wanted to teach what he knew worked in the field, without third party influence.
Shortly after launch, over five years ago, the largest builder marketing company in the United States, Builder Digital Experience (BDX) and their sister company New Home Source Professional (NHSPRO) became the company's marketing partner. More than 5,000 Realtors have since completed the course and become Certified New Home Co-Brokers (NHCB).
Mr. Fletcher got his start when his small advertising company's largest client was building Bay Island in St. Petersburg, FL. The company, American Housing and Development, purchased his company, and brought David on as Vice President, and then eventually Senior vice President. It was here that David earned both his Florida real estate agent license and broker's license.
Early on Mr. Fletcher could see that Realtors were simply not trained to work with builders. He quickly saw the need for a training system that focused not on the builder or the new home, but on the agent, written by someone who knows what works for the Realtor and the builder.
David knew from experience that while his company offered the New Home Co-Broker (NHCB) Certification, agents would need to market their accomplishment but would not know how. Today our graduates, using what they've learned in our course, are marketing their new homes credentials on all forms of social media using our NHCB Certification logo.
David Fletcher's experience includes the following:
- Executive Vice President of American Housing and Development Company, developer of Bay Island in St. Petersburg, FL
- Broker of record or marketing consultant for 27 lender workouts
- Broker of record for 11 rental conversions and 16 single-family preferred builder subdivisions
- He is a past contributor for Inman and has been a contributor to Realty Times for 15 years.
- Keller Williams Realty International recognized him as a lifetime achiever.
- He is the author of Condominium Sales and Listings, 218 pgs.
Fletcher believes that builders and Realtors need the same training to better understand each other. "The course is not about the house. It's not about the builder. It's about the Realtor who gets no training and little encouragement to work in the new homes environment and onsite sales consultants who need to better understand Realtors", according Fletcher.
Along the way, he was a featured speaker at a NAR convention, chaired the Florida Home Builders Association's Sales and Marketing Council, earned his MIRM designation, and was presented the key to the city of St. Petersburg for his participation as a member of the city's Economic Development Commission.
Fletcher encourages both homebuilders and real estate agents to team up, to overlook the other's faults, to understand the other's needs.
Fletcher is a veteran of the US Air Force, where he served as an electronic countermeasure's operator on the B-36 bomber. He earned a BS Economics degree and made the baseball team at Florida Southern College as a walk-on. But mostly, he is a grandfather who dearly loves his wife and family and has a passion for helping general real estate agents make the easiest ‘sell’ in real estate – new construction homes.
What We Know
- Builder's absorption rates matter.
- Whether the home building business is good or bad, hot or cold, Realtors need inventory, home builders need qualified buyers, and home shoppers need Realtors.
- The requirement to register the first time or not get paid is a myth.
- Agents do not need to learn construction.
- Technology will never overcome the buyer's fear of making a mistake.
- Broker owners need to offer their agents access to our online training
- If the intention is retention, the mission is commission.