David Fletcher

Founder, CEO New Home Co-Broker Academy LLC

Affordable Certified New Home Sales Training.

New Home Prices Move Up Quickly In A "Rising Market"

This is a touchy subject with Realtors, because they don't understand. They think rising prices are tied to costs only. Actually they are tied to profits and profits are tied to momentum,especially with production builders.

Let's keep this simple. Let's relate price increases to something that if the builder does not have, the builder will not be successful. It has nothing ot do with cost and every thing to do with urgency and customer satisfaction.

Where else than in a new home community can a buyer make a home purchase, move in and get that 'I'm glad we bought when we did" feeling as the same house they bought increases in price in the months following their purchase? It's called 'Urgency" and Realtors get very little if any training or education in this area.

And Realtors use the rising price urgency all the time in their sales presentation because they know that the possibility of an increased price is real and can cause indecisive purchasers to make a decision to buy instead of wait. 

Rising prices are great closing tools for both resales and new homes. and s



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